WenLing Footwear Industry Rapid Development

Farewell to the old style of Wenling children's shoes, to achieve a perfect turn. Wenling has also become one of the three domestic bases of children's shoes alongside Guangzhou and Quanzhou. How to rise suddenly in the fierce market competition, the improvement of quality is their winning "magic weapon". The establishment of professional quality inspection stations, the development of standardized quality reward and punishment standards, the children's shoes companies adhere to every link to the good.

There are very few children's shoes brands on the market before, and many companies are used to "taking advantage", directly reducing the version of adult shoes and launching the market as children's shoes style. Now it is different, the lack of design of children's shoes, in the market is difficult to move. In order to match the development of the brand, many children's shoes companies have also established a design team, regularly share ideas and exchange experience with experts inside and outside the province, and find out a good development path. In this way, Wenling children's shoes quickly circulated in the supermarket market of third - and fourth-tier cities, and gradually formed a brand model of vast rural areas surrounding small and medium-sized cities.

At the same time, in the context of the rapid development of big data, the development of Wenling children's shoes has ushered in a rare new opportunity. Taking GT shoes as an example, the company is setting up a scientific research team, which will collect information such as foot type and preferences from children of different ages across the country to establish a database of children's shoes, so as to make information reserves for the subsequent capture of a larger market "cake". This is undoubtedly another epitome of the transformation and upgrading of Wenling children's shoes enterprises.